Conceria Il Ponte s.r.l. is one of the 22 tanneries that takes part of the Consorzio Vera Pelle Italiana Conciata Al Vegetale, tanneries jointed by the production of tanned leather to the vegetable. This part of Tuscany between the provinces of Florence and Pisa represents, in fact, the only Italian district of high-quality vegetable tanned leather, a very ancient work that then and now uses only wood extracts for the process of tanning, a raw material that requires time and craftsmanship to be transformed, technology and tradition, in fact the purpose of the Consortium is to promote this particular typology of work, which is rooted in the Tuscan tradition.
The Consortium has created a new quality brand guarantee for the leather produced by the associated tanneries: Pelle Conciata al Vegetale in Toscana, this name and logo graphics were designed by the photographer Oliviero Toscani, who is the one who has been caring for a few years branch of communication / image of the Consortium. The name was designed to emphasize, in particular, Tuscany, a region known and appreciated all over the world, and the peculiarities of its territory, and the vegetable term has been used and maintained since it evokes the craftsmanship and local tradition and characterizes the process productive. Oliviero Toscani, as a logo, wanted to draw the image of the hand, which recalls the craftsmanship of the product, its being shaped by the hands and the passion of tannery masters of a long tradition.
The Consortium is an elite club, in fact, as mentioned above 22 companies, is reserved for excellence, quality, tradition of manufacturing crafts and Tuscany, in fact the trademark Pelle Conciata al Vegetale in Toscana is the brand that identifies this excellence. The brand is promoted through a certificate of guarantee that is proposed in a new graphic design with anti-counterfeit systems and a progressive and registered numbering that allows the traceability of both the manufacturer and supplier of the product of the manufacturer of the product. The trademark owned by the Consortium can only be used by associated tanneries that comply with the internal rules and technical production standards set by the Consortium itself and may only be used for those customers who purchase leather from associated tanneries. Conceria Il Ponte s.r.l. draws enormous benefits at image level from the Consorzio Vera Pelle Italiana conciata al vegetale and above all by the new brand Pelle Conciata al Vegetale in Toscana which is advertised all over the world.